About
Hi, I'm Meighan O'Toole. Thanks for taking a minute to learn more about my story.
I'm a Boston-based consultant and artist. I was born and raised here, and I still call it home.
During the day I run Ops+Bots, a systems and operations consultancy helping small businesses run better. I build Notion workspaces, set up automations, and design the behind-the-scenes infrastructure that keeps things from falling through the cracks. Before I got into operations, my background was in content creation and marketing — and that combination is kind of the whole story.
So why should you trust me? Because I have real-world experience, and I've been exactly where you are.
Back in the early aughts, I started one of the first independent art blogs online. By the time it ran its course, it had over 3 million unique views and had helped launch the careers of many artists and brands. It also launched mine — in 2010, Yahoo! reached out and brought me on to help run their Twitter presence. From there I went on to work at Fandom and WIRED Magazine.
Corporate tech wasn't for me. When I was laid off in the summer of 2012, friends encouraged me to take what I knew and help artists instead. That fall I launched my consulting business, focused on helping makers and artists build their businesses online through community, social media, and email marketing.
The Tiny Hollow and how polymer clay fits into all of this.
In the early nineties I was obsessed with polymer clay. I sold earrings at craft fairs in college, spent more time making canes than going to class, and then life did what life does. Decades passed. Careers happened. You know how it goes.
Then one Saturday in October 2025, I picked up some Sculpey at a local Michaels. What started as a craft day to make a few pairs of earrings turned into something more.
The Tiny Hollow is part product, part education. I make miniatures, trinkets, and earrings in small batches. I also share what I've learned about marketing and building a business online — because even though I pivoted to operations in 2017, I still find myself thinking about what it means to grow without losing yourself in the process. How to build an audience without performing for one. How to use email and community as tools for real connection, not just reach.
I've worked with dozens of artists and brands, and I'm glad you're here. Alongside the products, you'll find tips, tutorials, and a different way of thinking about what building online can look like for you.
I'd love for you to join me.
Check out these resources:
Resources for polymer clay artists
My blog — you’ll find resources for polymer clay as well as my thoughts on building a business online
Sign up for my newsletter — I send emails about once a week with new product drops, marketing tips, and more.